The popularity of corporate fitness is spreading all over Singapore, and businesses are beginning to take a more active role in promoting the health and well being of their workforce. While this may be a worthwhile investment, it is still an investment which means it costs money to hire a fitness trainer and arrange for classes, and working hours may be devoted to personal fitness training instead. Some managers are becoming concerned that the benefits may not be as considerable as previously expected.
If you’re worried that you won’t be able to tell if hiring a personal trainer may actually do some good for your company, here are some metrics to judge the effectiveness of your corporate fitness program:
- Employee participation. Exactly how many of your workers are taking part in your corporate fitness programs? These programs are usually voluntary, and the number of participants can indicate the attractiveness of your programs (or even just the general concern your workers have regarding health in general).
- Participant satisfaction. This metric goes hand in hand with employee satisfaction. While employee participation indicates how they regard the program beforehand, this metric tries to measure how the participants view the programs they joined. Participants should find the program both accessible and relevant to their situation. The satisfaction can be gleaned through focus groups, feedback forms, and surveys. In general, the information here can help you tailor your program so that you can provide the health benefits the participants are looking for. Also, the more satisfied the participants are, the more likely they are to recommend the program to those who did not participate.
- Changes in health practices and behaviour. If you want to check if your corporate fitness program is actually working, you need to see some changes—and obviously the changes should point to improvements. These changes should indicate whether you are meeting your strategic health goals. They should also show that there’s a reduction in the health risks for your workers. These changes should be concrete and measurable if possible, so that you can make an objective assessment as to the effectiveness of the program.
- You can use biometric tools which can show definite changes that can be measured. These changes involve the worker’s blood pressure, cholesterol levels, body mass index, and body weight. These measurements can go a long way in presenting the current health situation of your workers.
- You can conduct a survey to see if the workers are improving in terms of skills, attitudes, and knowledge. The survey may also cover health issues such as whether a worker is undergoing undue levels of stress, performing the minimum amount of physical activity, and getting enough sleep at the proper time.
- Productivity. Most companies tend to use absenteeism data in order to track productivity. While this can be very helpful of course, absences do not paint a complete picture. You should also track employee turnover and disability claims. If you can measure morale, so much the better.
If possible, try to measure the productivity of workers as unhealthy workers on the whole are not as productive as healthy workers even if they are in the workplace for the same number of hours. The amount and quality of the work done must be assessed.
- Medical claims. You can monitor the trends in how many and what types of health issues are affecting your employees by properly analysing the data regarding medical claims. With the right analysis, you can get a better idea of just how effective your corporate fitness program is in encouraging better health practices among your work personnel.
Like any investment, you need to spend wisely and you should also have some idea of whether your fitness campaign is working or not. By knowing how effective your corporate fitness program is right now, you can take steps in customising it further in order to focus on your company’s health priorities so that you can maximise the value you receive from hiring a personal trainer for your workers. If you can’t measure or analyse the health benefits properly, engage the services of fitness experts who can implement solutions in order to measure the effect of your program.
Yours in health,